From Stuck.
To Unstoppable.
I built a UX career coaching program while actively coaching — letting client breakthroughs shape the methodology in real time. What started from my own layoffs and 100+ interviews became a system for transforming career amnesia into strategic self-positioning.
60-min Saturday group sessions led & taught
proprietary frameworks created from scratch
hours of 1:1 office hours delivered
of clients would recommend Fenix Career Forge to others
UX designers were drowning — and resume templates weren't the answer.
Sending 100+ applications with no response. Forgetting their own accomplishments — what I call career amnesia. Job searching in isolation, cycling through burnout and self-doubt. The market had changed. The playbook hadn't.
They didn't need another resume template. They needed excavation, strategy, and community. Someone who had been through the fire themselves.
"They didn't need another resume template. They needed excavation, strategy, and community."
A way to surface and articulate their unique value
Live interview practice with real-time feedback
A community that held them accountable and lifted them up
A mentor who understood the market from lived experience
Generic job advice — not tailored to UX
Solo searching — no community or accountability
Theory-first coaching — no battle-tested frameworks
Coaches who hadn't lived — the layoff experience themselves
The average Fenix Career Forge client had already been searching for months. Volume without strategy is noise.
Not a credential — a lived reality. Every layoff sharpened the methodology. This is battle-tested.
Job searching alone is a compounding disadvantage. Community changes the math.
Everything I learned the hard way, I'm channeling into helping others avoid those mistakes.
I've been laid off 2.5 times. I survived toxic agencies. I did 100+ interviews in 2021 alone while my family depended on me. Those experiences — the fear, the resilience, the eventual wins — they created my why.
This isn't theory. This is battle-tested wisdom distilled into a methodology that scales. Fenix Career Forge is the coach I wish I had.
A comprehensive UX career transformation program — built live, with clients.
Rather than build-test-launch, I built with my clients. Every breakthrough in a 1:1 session became a framework for the cohort. Every struggle surfaced a new tool.
The innovation: real-time methodology evolution. When Michelle struggled with robotic interview answers, I coached a memory-based storytelling approach. The transformation was so profound it became part of the curriculum within 48 hours.
"Every breakthrough becomes a framework. Every struggle surfaces a new tool. The program gets stronger with every cohort."
90-min group coaching with peer feedback and live interview practice. Where the community becomes the curriculum.
30-min check-ins plus 60-min deep dives — three per client. Where the real excavation happens.
Async support, buddy system, and body doubling. The support network that exists between sessions.
Structured feedback loops driving program iteration. Every retro makes the next cohort stronger.
Session #3 was planned as a Cerebro walkthrough. Energy check showed mixed engagement — I pivoted to live interview practice. Client response: "That was like a master class."
The most impactful tool I created — designed to surface your unfair advantages.
An AI-assisted deep interrogation that surfaces your unfair advantages — the unique combination of experiences, skills, and perspectives that make you irreplaceable.
"Cerebro was insane. The stuff it was pushing out and the way it reframed things — it was a total game changer. I never really had a conversation with myself in that way. Getting to the core of yourself is amazing."
— Cohort Member
The mindset shift is the breakthrough.
"I'm just a career switcher looking for junior roles..."
"I don't have much to say — my timeline won't be that long."
"I need this one job."
"I'm a UX designer with domain expertise in [X]."
"Career amnesia — I actually did do a lot."
"I'm managing a strategic pipeline. I'm going to be unstoppable."
"Even though we paid, I feel like what I paid is priceless compared to what I'm really getting out of this. It's an investment, but it's so priceless. I would recommend you to anyone and everyone."
— Cohort Member
Career amnesia reversed — clients rediscover what they've built
Strategic positioning replaces spray-and-pray job searching
Interview confidence built through live practice, not theory
Community replaces the isolation of solo job searching
Recognized by someone who has coached over 1,000 people.
Nada B. is a career coach with over 1,000 clients — and my own former coach. Her words carry weight precisely because she has seen every type of coaching from the inside.
Chris is the mentor that I wish I had. I was emotional when I read his story. It's a testament to his grit and everything he's been through.
If you're thinking about joining, I really encourage you to message him. You're not going to lose anything — you're going to gain someone who will truly take care of you. This journey is deeply emotional, and I know that from working with over 1,000 people. Chris is an amazing coach.
I didn't just build a coaching program. I built a living methodology while actively transforming lives.
The program gets stronger with every cohort because it's built from client experiences, not for theoretical users. Every struggle becomes a framework. Every breakthrough scales to help others. Every piece of feedback immediately improves the system.
Fenix Career Forge is now a comprehensive platform with structured curriculum, a growing video library, and a thriving community. The methodology keeps evolving with each cohort.
"I'm not done until you get what you want. It's not a matter of if — it's a matter of when."
Kitchen pipe burst the day before a session.
House flooding. I still showed up. Still fully present. Because this is more than a side project — it's personal life experience distilled into practical wisdom. I've gotten good at juggling chaos. Now I use that muscle to help others navigate theirs.
Each person strengthens the mission for all who come after.
The strategies and tactics evolve with every cohort. Being at the center of this gives immense hope, and endless energy. This is just the beginning.
A clear, confident articulation of their value — not a resume summary, a true professional identity.
7 proprietary frameworks that remove the coach as a knowledge bottleneck — tools they can use independently.
Decisions made with intention. A career that feels directed rather than reactive. And a community to keep them moving.
